Mike Arrington, in his CrunchNotes blog, wrote a short, but fascinating piece called “Riya Manipulates Bloggers to Nail a Product Launch”
To summarize for you, he broke it down into four simple steps:
1) Line up a video interview with Robert Scoble on ScobleShow…

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How do I get Mike Arrington to profile my company on TechCrunch…

Steve Safran of Lost Remote posted a fascinating piece this morning entitled “PodCast Math - We don’t know what we don’t know” His launching point was a discussion of the ZeFrank vs Andrew Baron controversy we’ve discussed on these pages and Scoble has on others, but the real gist of the argument was that because we can’t say authoritatively that an individual, once they’ve downloaded an audio or video podcast, we have no true measure of viewership or listenership…

This just in from Anne Holland, founder and CEO of MarketingSherpa Inc…

Rand Fishkin offered up a particularly interesting article on SEOMOZ…

Matt Marshall of VentureBeat tipped us off to Spock, a search engine for people, which unfortunately is still under wraps in pre-beta mode…

Mike Arrington is pissed off…