A Spectacular Launch of a New Tech Product … and they didn’t spend a dime!

Mike Arrington, in his CrunchNotes blog, wrote a short, but fascinating piece called “Riya Manipulates Bloggers to Nail a Product Launch”

To summarize for you, he broke it down into four simple steps:

1) Line up a video interview with Robert Scoble on ScobleShow.
2) While you’re at it, do a demo for ScobleShow.
3) Get a TechCrunch profile of your new product to show up the day of the launch.
4) Have Scoble plug the demo, interview and TechCrunch writeup on Scobleizer.com.

And the magical results? A ton of publicity and commentary on TechMeme. The bloggers go wild about you.

So all you potential tech magnates who are looking for spectacular buzz (if only for a day) on your new product launch, remember that Robert Scoble of Scobleizer/ScobleShow and Mike Arrington of TechCrunch (leading you ultimately to Gabe Rivera’s machine at TechMeme) are THE best friends you could possibly have.

Robert Scoble, at the moment, is relatively accessible — mainly, I believe because he is in major growth mode at ScobleShow and is very hungry for material and scoops.

Mike Arrington on the other hand, is so overwhelmed with people contacting him with their latest and greatest that it’s very difficult to get on his radar screen. If you want to learn how to get on Mike’s radar screen, watch this video. It tells all… and watch it all!

Gabe Rivera is rather immune to the whole thing. You get the attention of the a-listers, his system picks you up. If you don’t, it doesn’t. Simple as that.

So there’s your one minute lesson for today, techmeisters! Be nice to Robert and Michael. They may be the best friends you’ve got!