An Early Draft of My Sales Letter

I promised I’d let you take an early peek at my sales letter (which isn’t done yet, but it’s in workable form), so if you’re at all inclined to wade through my latest draft, here it is.

If you didn’t see my previous post, just remember that it’s a direct response sales letter, meaning that it has one and only one objective: to make a sale.

I tried to keep it as informative and relevant as possible to those who would be likely to join ClickBank University, and did my best to avoid having it sound hype-y and steroid driven.

If you don’t want to read a sales letter that prints out to some 20 pages, you won’t be hurting my feeling by simply moving on to the next item in your agenda.

But I do know that there are a few internet marketing colleagues who enjoy tracking my progress on this, are actually interested in reading other people’s sales letters, and to those I say “welcome, read it through and feel free to offer any sort of critique you would like”.

To those who like their marketing pieces short, I’m afraid you won’t like this. So please, don’t bother.

But if you are one of those and want to take a challenge to see how long I can keep your attention, have at it.

I’ve got a couple more videos to do now, so I’m going to move along…

Y’all let me know what you think…

Thanks,

Andy

 
 
Discussion

What do you think? Leave a comment. Alternatively, write a post on your own weblog; this blog accepts trackbacks.

Comments
1.
On January 11th, 2008 at 9:30 am, peter caputa said:

It’s really long and I think you give away too much “how to do” and not enough “how others did”.

But, it’s certainly very interesting. I am glad to see this stuff coming to fruition, Andrew.

2.
On January 11th, 2008 at 9:36 am, Andrew Bourland said:

Good to hear from you again, Peter!

If you look closely, I talk about “what to do” but not “how to do it”. I leave the “how to” for the course to teach.

I’ll definitely make it a point to bring “how others did” into the loop instead. That’s a really good point you’re making there.

Thanks,

Andy

Leave a Reply

© 2008 Bourland.com · Powered by WordPress · Developed by Blogging Expertise