Archive for the "ClickZ Articles (circa 1999)" category


Can This Publication Be Saved?

While checking out FuckedCompany…

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Perfecting the Elevator Speech

I was lounging poolside at my health club when the gal next to me asked that question that we all get: “So what is it that you do…

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What Are You Really Offering Your Advertisers?

Two years ago, I wrote a magazine article stating that it’s time we stopped worshipping at the altar of click-through…

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Enhancing Your Revenues in a Tight Market

Let’s talk about an issue near and dear to my heart: pricing…

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Web Publishing- Small Town Style

Andover, Mass…

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How to Stay Indispensable

Sitting here next to me are my four favorite magazines: The Industry
Standard weighing in at 272 pages, Red Herring at 628 pages, Fast
Company at 418 pages and Business 2…

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Step Right up to New Revenue Streams

If you have ever been to a state fair, a home show, a health expo or any other gathering of hundreds of vendors, chances are you have seen the smooth talking Vita-Mix salespeople hawking their amazing blender…

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