If you are a Corporate Blogger, buy the Corporate Blogging Book

I have spent the past two evenings curled up reading The Corporate Blogging Book by Debbie Weil. I’ve known Debbie for a long time, harking back to when she wrote for us at ClickZ, so it was good to see an old pal doing well and getting published.

The Corporate Blogging Book is for the people the title implies it is for: those who work for corporations who are thinking of getting into blogging or just now getting into it. Debbie’s writing is clear, direct and to the point and in this book she covers everything a corporate blogger would need to know.

I especially enjoyed the chapter where she took on the “fear of blogging” issue (”Will there be controversy? Will I get fired for what I say on my blog?”) head on. She recommends, to borrow a phrase from another book, you “feel the fear and do it anyway”. Don’t let fear get in the way of your opening up communications and conversation with your customers via this powerful medium.

So if you are a corporate blogger or even a wannabe, do yourself a favor and head over to Amazon and buy a copy.

You’ll learn a lot and be ready and all stoked up to start a new blog in just a few week’s time… A nice way to start out the new year.