Relating to your Mailing List vs your Facebook Network of Friends

My biggest frustration as an internet marketer over the years has been trying to relate to a group of email addresses whom I send one way communications to and knew absolutely nothing about.

With my introduction to the world of Facebook, I’m seeing ways that I can actually KNOW who is on the other end, know something about them, their interests, their lives and their passions. And frankly, I do business a whole lot better with people who I have a relationship with, even though I may not necessarily have met them in person.