The Servant Marketer

I participate in an online forum for internet marketers known as the “Warriors Forum”. It’s an interesting community comprised of all types of people who are at various levels of expertise in their endeavor to become a successful online marketer.

Today, one of the members posted a thread challenging the members to offer their best advice to other marketers in their efforts to succeed online. He also threw in a $500 kicker for the best one.

So I ponied up and offered my two cents worth of wisdom in hopes that it might have a positive impact on others.

Here it is…

My message is fairly simple, but is the most overlooked factor on discussions I read on this forum as well as the mailings and sales letters I read.

Develop a deep, visceral, intuitive understanding of your potential and current customers. Know and understand them as intimately as you do your own family.

Know and feel the deepest pain they feel in relation to whatever your specialty happens to be.

When you communicate with them, speak to that pain. Explore that pain. Empathize with that pain. Demonstrate it that you feel that pain every bit as deeply as they do.

And when you offer your solution, relate it to the pain. Show them how your solution will take that pain and make it disappear. Give them living, breathing examples of people who have taken you up on your offer and have seen that pain transformed into joy. And include yourself if you are one of those people.

But don’t come off like your some fast talking, slick salesman who only pretends to understand, but just wants to sell you their product and move on to the next sucker.

Be, as Frank Kern so aptly puts it, the “Reluctant Hero”.

Speak to them as their friend.

Speak with humility in your voice.

Speak with honesty and true empathy.

Speak in a self effacing manner.

Do so, and you build the trust and credibility to earn their business, not only now, but for the long term.

Do so consistently, and you earn the business of their friends, colleagues and acquaintances as well — not to mention THEIR friends, colleagues and acquaintances.

Through practicing this as your basis for doing business, you build long term prosperity. You earn self respect, as well as that of your family, your friends, and the market you serve.

It’s a positive way to market, and a great philosophy to live by.

And you’ll never have a shortage of customers…

Nuff said…

Andy