Writing Promotional Emails

I hope you don’t mind that I’m taking you inside my little world of getting ready for a major launch…

There’s a lot of details involved, and I’m scrambling to cover every last one of them.

One extremely important aspect of the launch is the pre-launch. It’s the stage prior to the actual launch where you “warm up” the potential members by posting special reports, informational videos, hold teleseminars, all sorts of things that build your credibility with potential customers so that they can get a better feel of who you are and what you are offering.

It’s the “courting” stage.

Instead of walking up to some attractive young lady on the street and immediately asking her out on a date, I’m taking the time to let her know a little something about me, and feel safe with me, even before I invite her to meet me for a latte at Starbucks.

So today, I prewrote a bunch of emails for my JV Affiliates (well known marketers who have huge mailing lists of customers and prospects — people tend to buy from people they know and trust) to mail to their lists.

Chances are, they’ll use them as a rough guideline for what they will personally send, but it’s a useful and essential tool for them nevertheless.

I’m “courting” the potential members of ClickBank University with a short series of video tutorials and interviews taken directly from the members area of CBU.

My first video is of an interview with Frank Kern, who is among the most brilliant marketers I’ve ever had the chance to meet. He may look like a burned out, long haired, unshaven surfer dude, but he is one sharp dude. Don’t let appearances fool you.

So here’s the email I wrote up for my affiliates to mail to their lists, encouraging people to check out the Frank Kern interview:

SUBJECT: {Firstname}, A YEAR’s Worth of Preparation Is About to Be Unleashed…

{Firstname}, You may remember that in November, ClickBank University held a very quiet beta launch of their new service. Only a select number of members were admitted before they closed the doors to new admissions in December.

They took that time to completely survey their members and get a solid read on what up and coming ClickBank affiliates and publishers need to succeed in the ClickBank Marketplace.

They did their homework quite thoroughly and have now produced a full blown “ClickBank University Blueprint for Success” that they will be launching January 15, 2008.

You can’t afford to miss this…

http://www.clickbankuniversity.com

Over the next few days, they will be “moving the free line” by showcasing complete, uncut, unedited training videos from the “Members Only” area of ClickBank University.

You now have an opportunity to preview exactly what ClickBank University members are using and implementing in their businesses every day.

You can check out the first video, by following this link:

http://www.clickbankuniversity.com

Today’s video is an interview with $900K per year ClickBank Affiliate and Publisher and “Guru” in his own right, Frank Kern.

Frank Kern is widely known for his highly successful launches of Stompernet, Serializer I and II, Pipeline Profits as well as his own Mass Control. Combined, these launches brought in over $25 Million in less than 24 hours.

But day in and day out, he is less well known for his success as a ClickBank affiliate and publisher in a variety of niches.

In today’s interview, he details his strategies for success as a ClickBank marketer, and reveals exactly what he would do if he had to start all over again from scratch.

http://www.clickbankuniversity.com

So get out your notepad and jot down the action plans you can implement immediately after seeing Frank’s interview.

It will be worth every minute of the 39 minutes it takes to view the entire video.

http://www.clickbankuniversity.com

This is but one example of the kind of content you’ll encounter daily after you join ClickBank University.

Stay tuned, because tomorrow we’ll have another amazing video you will be able to take to the bank.

But more on that tomorrow…

For now, check out what Frank has to say about succeeding as a ClickBank marketer…

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Yours,

[YOUR NAME]

P.S. As youre reading this,at least another 100,000 people just like you are seeing this email. But not everyone is guaranteed to get a spot with ClickBank University. So be sure to sign up for the pre-notification list to get YOUR advance notice when ClickBank University goes live.

That’s not stellar copywriting, but if it gets people to check out Frank’s interview, I’m ahead of the game.

Anyway, back to work.

Just thought I’d share another aspect of what I’m up to…

Andy